Save the Rhino International

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Save the Rhino International Profile

Mission statement
Save the Rhino International works to conserve genetically viable populations of critically endangered rhinoceros species in the wild. We do this by fundraising for and making grants to rhino- and community-based conservation projects in Africa and Asia.

For rhino populations to qualify as being “wild”, three conditions must be satisfied:

• They must be free-ranging within an area large enough to sustain a breeding group

• The area in question must consist of natural rhino habitat

• They must survive by feeding off natural vegetation in the area (ie, without human intervention)

“Genetically viable” populations are generally taken to mean those with a minimum of 20 individuals. In some areas, smaller populations have been known to breed successfully, although it is not know what the impact is on the long-term genetic diversity of such a population.

Save the Rhino International's background
Save the Rhino International (SRI) is Europe’s largest single-species rhino charity, in terms of funds raised and grants made, and in terms of profile and positioning.

Our staff and structure
We began fundraising for in situ rhino conservation projects in 1992 and were formally registered as a charity (number 1035072) in 1994. As such, we are governed by the Charity Commission for England and Wales and, like any other company or charity, our accounts are audited each year.

SRI has a Board of five Trustees, who are all actively involved in the charity. They meet four times a year to make decisions about funding applications and review the success of past grants, as well as to determine future direction and develop new fundraising initiatives. They review our accounts on a monthly basis. In addition, we have a group of Patrons, who act as ambassadors for SRI and who help in a variety of ways.

We have five members of staff:

• Cathy Dean, Director of Save the Rhino International and Chair of the UK Rhino Group, who is responsible for managing the team, budgets and project liaison

• Petra Fleischer, Corporate Fundraising Manager, who develops and maintains all our corporate relations as well as supporting the Director in making applications to grant-making trusts and foundations

• Renaud Fulconis, EAZA Rhino Campaign Manager, who is employed from April 2005 until September 2006 exclusively to work on the EAZA Rhino Campaign

• Maria Koppen, Office and Communications Manager, who processes all financial transactions and maintains the database, as well as developing our website and monthly ezine

• Zoe Savage, Events Manager, who organises approximately eight fundraising events each year, as well as supporting individuals who want to put on their own events

In addition, we have a freelance Project Advisor, David Stirling, who was Director of Save the Rhino until 2001 when Cathy Dean was appointed. We have just one office, in central London.

Our fundraising activities
We currently raise about £4-500,000 per year, focusing on three main income streams: events, corporate fundraising and grant-making trusts and foundations.

Events are for what we are best known, and they bring in approximately half of our annual income. These break down into five main categories: marathons, overseas challenges, other endurance events, parties and exhibitions, and lectures and talks.

As well as events, we focus on corporate fundraising and on approaches to grant-making trusts and foundations. We have particularly strong relationships with Ecko, with Leeds Rhinos Rugby Club, and with Victor Stationery, and hope to develop many more such partnerships. We have also had great success with trusts and foundations, and have many repeat-givers.

Alongside these three main pillars are a number of smaller income streams that are extremely important for us: restricted / unrestricted and solicited / unsolicited donations; legacies; a membership scheme; merchandise sales and Gift Aid reclaim.

Our grant-making activities
The funds we raise are used to support projects that address rhino conservation through a number of measures:

• Community conservation programmes that develop sustainable methods by which local communities can creatively manage natural resources

• Environmental education programmes that teach children and adults about the importance of preserving natural resources and address human-wildlife conflict issues

• Anti-poaching and monitoring patrols, which detect and deter poachers and gather information about rhino ranges and numbers

• Translocations, so that rhinos from established populations can be reintroduced to former habitats

• Research into the threats to rhino survival and alternatives to the use of rhino horn
• Veterinary work, such as the implanting of transmitters into horns, or removal of snares

SRI has historically focused on black rhino projects in Africa, although from the beginning SRI has also supported the northern white rhino in DRC and most recently a southern white rhino project in Uganda, but focusing on education. Since 2002 SRI has funded a Sumatran rhino project in Sumatra, and in 2004 SRI also funded an aspect of Sumatran rhino conservation in Sabah, Malaysia. SRI’s only involvement with Greater one-horned rhinos was in 1998, in response to particularly severe flooding in Kaziranga NP, India.

Our approach
• We employ a pragmatic approach focused on viable populations, and are not sentiment-driven

• We do not create or run our own projects in the field; rather, we find rhino conservation projects that we think are doing a good job, and then fund them

• We prefer to work with projects on a long-term basis, rather than making one-off or ad hoc grants

• SRI is a fundraising organisation, not a campaigning one: we do not get involved in political lobbying or petitioning

• We believe in the value of partnership working with other in situ and ex situ NGOs and conservation organisations

Communicating our work
In order to help us raise money, and so that our supporters know how their donations or grants have been spent, we produce printed and online communications.

Our magazine, The Horn, is issued twice a year, in April and October, and carries news from rhino conservation projects in the field, stories about past fundraising events and trailers for forthcoming ones. We also produce an Annual Report, which has a more formal survey of each financial year’s income and expenditure, together with a look forward to the coming year’s initiatives.

Our website, has regularly updated information about the charity; about the rhino species, the threats facing them and the projects we support; about forthcoming fundraising events in which people can participate; about ways in which people can support us; and an online shop.

In addition, we produce a free monthly ezine, RhiNEWS, which carries stories about rhinos from in situ and ex situ projects all over the world, as well as news of upcoming events or promotions. People can register on our website to receive this ezine.

Save the Rhino International Locality of Operation

  • Overseas

Save the Rhino International Areas of Benefit

  • Animals
  • Cultural
  • Environment

Save the Rhino International 16 Winchest


Tel - 0207 357 7474
Fax - 0207 357 9666

Websites and Email Contact
The website of Save the Rhino International is -

Number of Trustees
The total number at Save the Rhino International is 5

Donate Webpage Available
There are Donate Webpage Available at Save the Rhino International

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